Wednesday, December 22, 2010

Collaborative Consumption

The term "Collaborative Consumption" was coind in 2007 and in 2010 pushed by Rachel Botsman and Roo Rogers. It is about shared owning, owning access but not the product, and community ownership. This leads to community consumption. Rachel and Roo have written a book "What's Mine Is Yours: The Rise of Collaborative Consumption" and created the matching website It gives some good ideas on how collaborative technology (internet and its services) enabled new concepts of sharing (car sharing, ride sharing, real-estate sharing, etc.) and reuse (swapping and donating products). If you are more into audio and moving pictures, have a look here at collaborative consumption videos.

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